About ASSA
The Australian Swim Schools Association (ASSA) is the peak industry body representing and supporting swim schools across the country. We exist to strengthen every aspect of the SwimSchooler profession – championing high-quality learn-to-swim programs, consistent safety standards and a connected community of operators, educators and industry partners.
The National Peak Industry Body for Swim School Businesses
Created by Swim Schools, for Swim Schools
ASSA unites swim schools of all sizes, from small family providers to large multi-site operations, giving each member access to world-class resources, professional development and sector-wide advocacy. Our purpose is clear: to support safer, stronger and more sustainable swim-school environments, ensuring every child has the opportunity to learn to swim confidently and safely.
What we do
ASSA delivers practical, evidence-informed support that enhances both teaching quality and business operations.
Professional development and training:
Workshops, webinars, conference learning streams and specialist programs designed for SwimSchooler professionals.
Industry standards for Swim schools:
Best-practice guidance, water-safety frameworks and tools to support consistent, high-quality aquatic education.
Advocacy and representation:
Giving swim schools a collective voice in policy, safety, workforce development and sector sustainability.
SwimSchooler Community and connection:
National and regional events, online communities and opportunities for operators and educators to collaborate, learn and share.
Operational support & resources:
Templates, toolkits, business insights and access to suppliers and partners who understand the sector.
meet our amazing team
The Faces of ASSA
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Luke Daly
Chief Executive Officer
With a strong background in process improvement and operational excellence, I am committed to driving growth and maintaining the highest standards of industry leadership. My role involves not only strategic oversight but also hands-on management, ensuring that our operations align with our overarching goals of advocacy, education, and community engagement.
At the Australian Swim Schools Association, we strive to elevate the profile of our industry through innovative marketing campaigns, engaging content, and valuable educational programs. I am proud to lead a team that is as dedicated to innovation and quality as it is to serving the needs of every member.
Together, we are building a community of professionals who are passionate about excellence in swimming education and water safety.
Iain McGregor
Marketing & Engagement Lead
I’m committed to expanding resources and support for our members and aquatic professionals, whose dedication to excellence in swimming education and water safety is second to none. If you have ideas or initiatives we can bring to life, please reach out at 0434 435 213.
In my role, I aim to enhance the visibility and value of our sector in both government and public spheres, share innovation across our membership, and collectively elevate professionalism to new heights.
At ASSA, I look forward to building on my experience with swim schools and sharing my passion for all things learn to swim. I love the journey and trust between you and someone who hesitates to put their face in the water, progress right through to being able to swim confidently and love being in water. That moment when they lift their goggles and flash that proud smile of achievement is precious to be part of. No surprise to you reading, my first job was as a Swim Teacher ;)
Brenda Pardo
Membership & Administration Officer
If you have any questions or you simply want to say ‘hello’ you can contact Brenda at brenda@australianswimschools.org.au
Annual Report 2025
Our Purpose
Leadership through Inspiration, Advocacy & Service
Inspiration
Methodology
Programs
Business Operations
Education
Advocacy
Consultation & Engagement
Inclusion
Legal
Industrial Relations
Services
Professional Development
Conferences
Webinars
Events
