About Us

ASSA promotes learning to swim on a Global basis, with a Local impact. We provide Member Swim Schools with products, services and professional development opportunities to significantly enhance their business operations.  We believe that Learning to Swim should be accessible to everyone, and the life-long health, safety, fun and fitness benefits of swimming are essential for all. 

The National Peak Industry Body for Swim School Businesses

Created by Swim Schools, for Swim Schools

The Australian Swim Schools Association Ltd (ASSA) is a not for profit organisation that aims to enhance the learn to swim and water safety industry, through its network of Member Swim Schools. ASSA is uniquely, solely focused on Swim Schools and is the only body in Australia with a Constitution where Swim Schools are the voting members.

Our Purpose

Leadership through Inspiration, Advocacy & Service


Business Operations


Consultation & Engagement
Industrial Relation


Professional Development

meet our amazing team

The Faces Behind our Association

We Couldn’t Do It Without Them

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Emily McNeill

General Manager

Emily has extensive experience in the Aquatics Industry, is passionate about Learning to Swim and Water Safety, and thrives in supporting businesses, enabling them to run the best operations possible. 

Her skills in stakeholder management, business & strategic planning, and operations, coupled with Industry knowledge, allow Emily to continue driving ASSA forward alongside a strong team of dedicated directors.

If you have any questions about partnerships or your membership or you simply want to say ‘hello’ you can contact Emily at emily@australianswimschools.org.au


Hollie Johnson

Member Experience Specialist

Hollie hopes to build authentic and lasting relationships with all ASSA members and partners.  She believes open communication is key to positive and enduring relationships.  Hollie wants members to feel supported and to gain value and enjoyment from their ASSA membership.

If you have any questions or you simply want to say ‘hello’ you can contact Hollie at admin@australianswimschools.org.au

Not an ASSA member?

Join us today.