Vision, Mission & Values
Our Vision is for World’s best practice Swim Schools producing safer, lifelong swimmers.
Our mission is to drive and evolve the Swim School industry, towards a uniform standard of World’s best practice. This is primarily achieved through the delivery of international leading guidelines, professional development programs, growth opportunities and business support. This will lead to an ever-increasing number of Australians enjoying a first-class educational and holistically enriching experience, resulting in a nation of safer, lifelong swimmers.
An island nation – and rich in aquatic opportunity and ability – Australia is globally recognised as the swimming nation, of water babies and world champions alike.
2020 sees over 1.5 million Australians annually, taking part in learn to swim lessons, at an ASSA Member Swim School. Leading the way, we are renowned for the world’s best practice and principles.
Unified in vision, this evolution has resulted from the unquestionable support of our 1500-strong, network of swim schools, significantly raising the bar in learn to swim and water safety programs and education for all to benefit.
Drowning deaths are down by well over 50 per cent. ASSA’s NO DROWN TOWN initiative is benchmarked universally as World’s Best Practice. Medical authorities report, swimming activity is of great benefit to the overall health and wellbeing of the nation. Educationalists are delighted more children are attending swimming lessons in their early years, aiding mental, social and physical advancements.
We maintain their ongoing determination to produce a nation of safer, lifelong swimmers.
The Australian Swim Schools Association Ltd (ASSA) a not for profit, aims to enhance learn to swim and water safety practices, primarily via its network of Member Swim Schools. As the Peak Industry Body for Swim Schools, ASSA are:
ASSA is uniquely, solely focused on Swim Schools. It is the only body in Australia with a Constitution where Swim Schools are the voting members.
Through ASSA’s NO DROWN TOWN campaign and SAFER Swimming Layers of Protection message. ASSA is on a quest to permanently reduce drowning deaths in Australia.
Our Swim School’s 1100 network alone, boasts over 1,000,000 families regularly taking part in swimming and water safety lessons.
To this end we:
We aim to: