The Australian Swim Schools Association (ASSA) is proud to officially launch BOSS – the Business of Swim Schools, a bold new leadership and community initiative aimed at uniting and empowering swim school professionals across Australia and beyond.
The Australian Swim Schools Association (ASSA) is proud to officially launch BOSS – the Business of Swim Schools, a bold new leadership and community initiative aimed at uniting and empowering swim school professionals across Australia and beyond.
Building on recent momentum from Swimposium events held across the country, the BOSS program has already seen early engagement from industry professionals through the BOSS W events held earlier in 2025.
Now, with the national launch, ASSA is inviting swim school owners, managers, emerging leaders, and advocates to find their place within this fast-growing initiative.
“Everyone in our industry is passionate about something in particular,” says ASSA CEO Luke Daly.
“BOSS is about creating space for people to turn that passion into purpose, whatever their role, location, or experience level. It’s a place to belong, and a way to make a real difference in our communities”.
BOSS is a leadership initiative underpinned by a flexible, collaborative framework that enables cross-sector partnerships while maintaining the independence of other associations and businesses.
BOSS streams include:
A peer mentoring and support network for swim school owners navigating challenges unique to swim school ownership.
A leadership development stream for managers and team leads focused on building culture and driving day-to-day impact.
A women-led leadership platform celebrating and supporting female professionals in aquatics, with events, webinars and beyond.
Catering to emerging leaders under 40, this stream showcases career pathways and builds the next generation of industry change-makers.
Focuses on inclusion, accessibility, and advocacy for underrepresented communities, with a spotlight on best practice and systems change.
Designed to connect and uplift regional and remote communities, providing targeted support where it’s needed most.
Honours the pioneers of the swim school industry, recognising those whose contributions have laid the foundation for today’s success.
Educates and equips swim schools to adopt sustainable practices that reduce energy use and environmental impact.
Raises awareness around mental health and wellbeing, creating a space for connection and support within the industry
A platform for passion, purpose and progress
With a clear brand identity and a growing national footprint, BOSS provides a unique structure that fosters collaboration, honours legacy, and supports future growth. Through streams tailored to special interest areas, BOSS makes room for everyone to connect with what matters most to them.
ASSA is encouraging professionals across the industry to share their passion and nominate the BOSS stream they feel most connected to.
