Countdown to Summer Series


The Australian Swim Schools Association and ASSA Water Safety Committee are excited to announce an exciting new Water Safety Initiative.

To replace this year’s SAFER Swimming Week, ASSA is running an exciting water safety campaign called Countdown to Summer Series. This water safety campaign is to share the vital water safety messaging year-round and incorporate ASSA’s SAFERwater Warriors.

The SAFERwater Warriors was released during last year’s Australian Swim Schools Conference in Cairns which have been created by ASSA’s Water Safety Committee. We are excited to be using these characters to help share important water safety messaging.

Each SAFERwater Warriors has a vital message attached to them and is designed as a fun approach to spreading vital water safety messages through our swim schools.

Swimming Skills = GLIDE
Adult Supervision = SKYE
Fences & Gates = FORCE
Emergency Action Plan = DASH

All ASSA member swim schools will be receiving a series of infographics and colouring collateral over the coming weeks to share with your families to help both (re)gain clients through Glide’s messaging – the importance of swimming skills – particularly after a long break. Plus, promote other water safety messages.

These graphics can be used through your social media and other channels and can be co-branded with your swim schools logo.

An official date for the 2021 SAFER Swimming Week will be announced in the coming months.