Wayne Pollock


Wayne is CEO of Paul Sadler Swimland, having joined as a franchisee in 2002.

Prior to joining Swimland and the learn-to-swim industry, Wayne worked in various industries having various responsibilities including Teaching, Training, Human Resource Management, Sports Management, General Management and Coaching.

He has been a significant contributor to the industry having served on various committees and has been a regular presenter at conferences in Australia and the US.

Reece Rackley

Vice President

Previously a swimming and triathlon coach, Reece took over his family’s company in 2004, at that point a single swim school in Burleigh Heads. Using this facility as a launch pad, over the next 12 years the business expanded under his direction to where it is today. Reece has a Graduate Certificate in Business Administration from Griffith University to augment his industry knowledge. Reece’s family involvement in the Aquatic Industry spans three generations, and with that comes an immense ingrained knowledge of how to operate aquatic based leisure facilities.

John Coutts


John is a Director/Owner of Carlile Swimming, Australia’s first Commercial Swimming School.

John is an Olympian who represented NZ at the 1976 Montreal Olympics and was the World Marathon Swimming Champion in 1981. With more than 40 years in aquatics, John has been the driving force behind the innovation and systemisation of Learn to Swim within Carlile Swimming. He has presented and consulted locally and internationally for nearly 30 years.

John is the recipient of the “Guiding Light Award” and the “Hall of Fame Award” from the US Swim Schools Association and the “Meritorious Service Award”.

For the last 30 years John has been a leader in developing Carlile Swimming facilities to be known as the global benchmark for swim school operators in terms of volume, efficiency and quality.

Julia Ham


Julia is Director of Hampton Swim School, having established the business after gaining her swim teaching qualifications.

Whilst growing the Swim School, Julia also studied Bachelor of Accounting and Finance, and went on to complete her Grad Dip in Chartered Accountancy.

However, Julia’s passion lies in child development, and led her from water onto land, establishing TumbleTastics in 2010, a land based early movement program. In 2015, Hampton Swim School launched a specifically designed swim program “Treasure’s”- in conjunction with Occupational Therapists, for children with autism.

Between caring for her 2 young children, Julia also gives back to the aquatic industry through serving on committees and presenting nationally and internationally.

Her team say of her “Julia’s passion for swimming didn’t cease when she finished competing…it increased! Her commitment to educating parents on the benefits of swimming for their children, the positives of participating and the major importance of the whole family to learn water safety can be seen through her involvement within the wider swimming community”

Shawn Read


Shawn started teaching swimming in 1986 and opened his own swim school, Shawn’s Swim School, in 1994 and is a graduate from Melbourne University with a Bachelor of Commerce. As of April 2013, Shawn’s Swim School take 2000 students per week and have 40 staff. He has attended many conferences, both in Australia and overseas, including the WABC conferences in Oaxaca, Mexico, Wellington , New Zealand and Vancouver, Canada. Also, the USSSA conferences in Las Vegas and Hawaii, and the International Swim School Conferences in Fiji. Shawn has been a speaker at WABC conference in Vancouver as well as several conferences around Australia both at national and State Levels. Shawn’s Swim School has won several awards of Excellence as well as the VAIC swim school of the year and the city of Wyndham business of the year.

Bruce Sullivan


 Bruce is a Keynote Speaker, Author, Business Leader and a proven performer in achieving results in people for over 30 years.  His practical, hands on experience is based on working with individuals, families, businesses and communities providing education and opportunities for personal improvement.

Managing his own businesses since his teens, by age 24 he had established his own million-dollar network of businesses and he has an extended track record of working with a wide range of private and public organisations’. Bruce has worked within the swimming industry both in Australia and overseas since 1994.

Voted Australian Keynote Speaker of the Year by the National Speakers Association of Australia, Bruce was also presented with the Paul Harris Award in Rotary District 9640 for his contribution to RYLA as a presenter for more than 20 years.

Penny Soper

Penny Soper


Penny is the Managing Director of Swim Logic in Atherton running what is now a four pool facility, including the Swim Logic Swim School.

Competing nationally across various sports as a junior athlete she found her passion in the Swimming Industry after leaving university. Her aim was to provide opportunities to people in regional areas with the highest quality standards, not letting area code limit the possibilities for anyone.

Penny has a Bachelor of Applied Science Degree in Human Movement Studies (Exercise Management) from the University of Queensland in Brisbane. She has participated in National Swimming conferences annually for the past 18 years and has had the pleasure of presenting at the National ASCTA Conference twice during this time.

Penny has grown the facility from a seasonal 50m pool, employing limited staff to an all year round facility, now employing 18 staff with quality and leading edge programs. Establishing and growing the Swim Logic Swim School involved using best practice, alongside many adult fitness programs has meant the facility has become a thriving community hub for all.

Business has become her passion leading and developing an amazing team of people.

Lesley Rudd


Lesley, owner and founder of Blue Dolphin Swim Centre (South Australia), established in 1996.

Lesley has an extensive background in leadership roles. Her career began as a registered nurse, working mainly in operating theatres. With an entrepreneurial spirit and a strong vision, Lesley left the medical world and began her new aquatic adventure in 1992.

With the help of an incredible team at Blue Dolphin Swim Centre, the school has grown to over 2000 lessons per week and employs around 45 staff.  Lesley is fiercely passionate about providing a quality learn to swim experience and educating the wider community on water safety.

She is a proud mother to daughter Tara, who has followed the same swimming career path with determination. Lesley looks forward to strengthening the ASSA Board, sharing best practice and influencing the swim industry in a proactive and positive way.

Lesley Rudd, Australian Swim Schools Association