This document is a presentation from the ISSA Marketing Webinar.

This session was run by two highly regarded marketing professionals, Roger Hawke from City Venue Management and Saskia Kirby from Kirby Swim. There were discussions around branding, strategy and tactics for a new era of post-covid swimming and a new reality around trust, hygiene and wellness. They both have extensive experience working with small and large swim schools and creating marketing ideas using varying budgets.