Recommended Products & Services

Everything you need for your Swim School

Recommended Products & Services for Swim Schools

Class Management and Payments
Business Development
Child Protection
Customer Communications
Phone App & Photography
Swimwear, Accessories & Equipment
Workplace Relations


iClassPro is the best class management software in the world – and we mean that! We’ll help you manage your classes, students, coaches, payments, and so much more!

Our cloud-based software is designed to take the hassle out of operating a class-based business while providing exceptional customer support. While tailored for a variety of industries including swim, gymnastics, cheer, and dance – our robust software will streamline your communication, billing, analytics, reports, and more so you can get back to doing what you love!

Some of our industry-leading features include:

  • Class Registration
  • Customer Portal
  • “Live” Class Video Streaming
  • Analytics and Reports
  • Branded Mobile App
  • Skill Tracking
  • Class/Team Calendar
  • Time Clock
  • Attendance
  • Dashboard Overview
  • Makeups
  • Point of Sale
  • Kiosk
  • And much more!

For more information on how iClassPro can help you get back to doing what you love, visit to sign up for your free demo, today!


Ezidebit’s flexible payment collection options take the hard work out of running a swim school. Chasing members for payment will soon be a thing of the past. Using our convenient automated direct debit and real time solutions, you collect payments on time and improve your cash flow.

Apart from simplifying the way your swim school gets paid, Direct Debit can also help you attract more customers, by breaking larger payments down into smaller, more manageable amounts. With Ezidebit Direct Debit, you can create recurring payments that are fully automated, so you don’t have to waste time manually chasing missed payments week after week. 

With Ezidebit Real Time payments, your business website has the ability to accept credit card payments simply and securely online.

We will work with the software you are already currently using so there is no need to switch. Speak to us today on 1200 763 256 to see how we can help your swim school.  

Your Phone App

Your Phone App are one of Australia’s leading mobile app developers for swim schools and small businesses. They develop quality and affordable mobile apps that easily engage with your customers, increase foot traffic and increase sales.

You can send your customers FREE instant notifications to their smart phones which have a 97% open rate such as informing them of updated information about your business, swimming classes, merchandise, specials and more.

Allow your customers to have all your information in their pocket and readily available at any time.

Your app will feature in Apple iTunes and Google Play stores and also HTML5 for Window smart phones.


Marketing To Mums

Katrina McCarter is the CEO of Marketing to Mums, a marketing and research consultancy.  She is a Marketing Strategist, Best-selling Author, International Speaker and Advisor and she specialises in helping businesses, just like yours, sell more effectively to the world’s most powerful consumer, Mums.

She has more than 18 sales and marketing experience working across diverse industries. She has a keen interest in the Swim School industry and has spoken at ASSA events on numerous occasions. Her specialty is providing practical, actionable marketing strategies which will help you attract and retain more enrolments in your Swim School.

BF Brokers

Business & Franchise Brokers Group

Helping clients transition to the next phase of their lives through the purchase or sale of a swim school.

Business sale negotiations call for discipline and a system driven approach.  Our success hinges on applying these characteristics to the sale of your business.  The sales process would be overseen by Cameron Prosser who, as a past member of the Australian Swim Team for 10 years, has extensive experience within the Health & Fitness industry.  In addition to being registered Business Valuers, we are Licenced Finance Brokers assisting purchasers with the financial requirements to purchase a business.

Cameron has assisted swim school owners in Victoria, NSW and Queensland, plus many well known fitness franchise brands such as Anytime Fitness, Snap Fitness, Fernwood Fitness, Re-Creation Health Club, 9Rounds, 12Rounds, KX Pilates, EFM Health Club and F45 Training.

If you are thinking of selling your business, we would be happy to discuss with you, in complete confidence, our role in preparing and marketing your business for a successful sale.

Call or Email Cameron on 0438569747,

To Sell your Swim School Click Here (

Health & Fitness Business opportunities Click Here (


Child Safeguard – Experts in Child Safe Practices

Child Safeguard is a proud ASSA partner in the delivery of Child Safe Practice services.

We help Swim Schools keep children safer! Our experts advise Swim Schools how to build a Child Safe Organisation and how to implement Best Practice in Child Safety. We provide consultancy, training and legal services that are tailored to the Aquatic sector. We help Swim Schools meet their child safe legal and compliance responsibilities.

Our Services

Our specialised Child safe services include:

  • Design of Policies & Procedures
  • Staff Training
  • Child Safe Certification
  • Child Safe Audits

We can also customise a Child Safe Package for your Swim School!

Our Clients & Partners

Our experts have a proven record advising clients in various sectors including:

  • Aquatic Industry
  • Sport & Recreation
  • Education
  • Out of School Hours (OOSH) and Vacation Care
  • Local Government

As an ASSA Preferred Supplier, ASSA members benefit from receiving a discount off our professional services.

We look forward to working with ASSA to ensure it is a leader as a peak industry body regarding child safe practices and helping member Swim Schools with vital compliance matters as they head towards International best practice.

Feel free to contact us on 02 9252 3198 for a no obligation FREE CONSULTATION.

ChildSafeguard, Child Safety, Australia Swim Schools Association

Business Plaza

Business Plaza is a Local Area Media Network that provides income to participating clubs, associations and community groups as well as resources such as electronic e-newsletters, websites, e-commerce facilities and help with sponsorship. We provide income in part by working with local and national companies and redirecting some of their existing advertising and marketing budget into the local community.

Business Plaza works with more than 7,000 clubs, associations and community groups across Australia and is delighted to be a service provider to the Australian Swim Schools Association.

Under an arrangement with the Australian Swim Schools Association, each swim school can have their own Business Plaza and can have their own electronic newsletter, similar to the ASSA Swim Schools Report that Business Plaza publishes in conjunction with ASSA.

If you would like to know how your swim school can benefit from Business Plaza, please call or email us.

Contact: Gary Smith
Tel: 02 8197 2340


Puddle Pics Underwater Photography

In the last six years Puddle Pics has mastered the art of swim school photography and become the number one supplier of underwater photography for parents.

This yearly event provides your customers with happy memories of their time at your swim school and of their children’s swimming achievements.

Our team has over 20 years experience in underwater photography, sales and customer service. We are proud to be working with over 100 swim schools and sold to over 30,000 parents.

Puddle Pics fun and unique service will value and innovation to your swim schools curriculum.

For further details call Joanne on 0414 400436 or email

Puddle Pics logo

Puddle Pics photography

Brauer Swim

Brauer Swim

Achieve pristine water quality with an award winning Ozone Swim/AOP System

Brauer Swim has developed a revolutionary line of Secondary Advanced Oxidation Process Systems (AOP) suitable for Learn to Swim, Hydrotherapy and Aquatic Centre Pools.

These AOP systems combine the powers of both Ozone and UV technology to produce one of the most reactive oxidising agents known to chemistry.

Put simply, Ozone is produced using patented Corona Discharge technology and is introduced into the water via a unique injection manifold.

Life Floor

We all know the importance of water safety. Not just in the water, but also around it.

Forever, kids have been slipping and falling on those slippery, hard or abrasive concrete or tile pool decks.

Life Floor™ has solved that problem.

Life Floor™ is an impervious foam rubber tile flooring system specifically designed and made for aquatics – where anyone is barefoot.

Life Floor has two main features:

  1. Traction: Life Floor is slip resistant without being abrasive, soft for bare feet, and becomes even more slip resistant when wet. It has a P5 to AS4586:2013 Wet Pendulum test meaning it can go anywhere.
  2. Cushioning: if someone does fall, the built-in cushioning will minimise bumps and bruises.

With 32 colour options, four textures, and three thicknesses, Life Floor can accommodate most needs for wet areas where safety is #1.

Made in the USA, Life Floor has been specially designed for use around swimming pools, zero depth entries, change rooms, splash pads, water parks, slide towers and play areas.

Here’s what some facility managers say about Life Floor:

  • “Life Floor solved a great problem we were having with kids slipping. Since installing, we haven’t had any issues or complaints. We have been especially pleased with the tile’s colour fastness and durability”
  • “We have had our Life Floor on the pool deck for the past several years and are very happy with the results. We went from nearly daily slips and falls, to virtually none. Patrons love it, staff love it, and I would do it again in a minute.”

Further demonstrating its commitment to aquatic safety, Life Floor won the 2016 Kelly Ogle Memorial Safety Award from the World Waterpark Association.

With hundreds of proven installations throughout the US, Middle East, Asia and now here, Life Floor has solved the problem of safety around the pool.


Myrtha Pools

Myrtha Pools

Myrtha Pools are the global leader in the manufacture and construction of modular stainless steel swimming pools and aquatic accessories. The company A&T Europe and the Myrtha Pools brand were established in 1962 and is an ever evolving ‘new age’ solution for swimming pools construction.  We build pools for all uses from Olympic Games and World Swimming Championships, to hotels, cruise ships, learn to swim facilities and even rowing clubs.  Our product range is large and very diverse so if you can dream of it we can build it.

Myrtha Pools have been established in Australia and New Zealand for over 20 years now and currently have in excess of 200 individual pool basins installed over the two countries.

As each and every pool use is different, Myrtha Pools custom design and build every pool to the clients requirements, ensuring you can get exactly what you want from your pool.  We can also refurbish existing pools using our patented Renovaction system giving an old concrete pool a new lease on life with the same long term warranties that we give to a new Myrtha Pool.

With a 25 year structural warranty and 10 years water tightness guarantee (or extended to 15 year water tightness guarantee if a maintenance agreement is entered into), we stand behind every Myrtha Pool that we build.

Myrtha Pools are proud to be partnering with the Australian Swim Schools Association (ASSA) and look forward to sharing the Myrtha story with its members along with supporting any organisations that may want concept designs and costings for LTS facilities they may be planning.

Contact: Greg Clarke – National Manager Australia
Mobile: 0419 855 058


Supreme Heating


Established in 1990, Supreme Heating is a proud Australian owned company specialising in sustainable solutions for pool heating, hot water and solar electrical applications.

Supreme Heating has designed and installed commercial pool heating systems across Australia, from community recreation and sports centre pools, to universities and schools.

Our team is committed to helping you take control of your rising energy costs, and at the same time increasing the profitability of your business. We achieve this by delivering innovative, renewable and sustainable solutions with quality products.

Our head office and showroom in Bundoora, Victoria is home to our research and development team and sophisticated test facility. We have sales and support offices nationwide, and a network of distributors and agents operating throughout the Australasian region.

Our commitment is to identify and provide pool heating, hot water or solar electrical solutions to suit the often unique and individual needs of a business. Our skilled team tailor each system to deliver the most efficient and sustainable outcome available. Support continues beyond the installation ensuring a smooth transition.

At Supreme Heating we embrace our values. Business is conducted with honesty, integrity, respect, transparency and passion.

Our commitment to our employees, customers and community, fuelled by our passion for providing innovative, renewable and sustainable solutions, has been the foundation of our success and will continue to drive Supreme Heating for years to come.

Contact us today for a free energy audit of your pool’s current heating!

Contact: Chris Kirk, Business Development, Commercial

Mobile: 0448 054 322



Insurance Advisernet

Business insurance can be confusing. At Insurance Advisernet (Australian Financial Services License Number: 240549) we make general insurance clear and easy to understand. Our focus is to deliver superior quality client service whilst fostering strong, long-term relationships. We want to get to know you and your business. We want to help you protect your business. We want to grow and prosper with you. We’re here to help.

Insurance Advisernet was founded in 1996 with the aim of providing high quality risk management advice that business owners can trust. Today we’re one of the largest and most respected General Insurance businesses in Australia and New Zealand, with an ever-growing network of over 180 insurance advisers across 140 locations.

Click on the Website link below to access instructions on how to obtain a “no obligation” insurance quotation. Refer to the Section “Insurance Expertise”.


World Wide Swim School – Laurie Lawrence
Online Professional Development

ASSA and Laurie Lawrence are working together in providing Swim Teacher the opportunity to undertake professional development online. To gain access click here.

The site offers you to access a range of important water familiarisation and water safety information on babies, infants and pre-schoolers. This is a great opportunity for you to access online professional development.

Laurie Lawrence is Australia’s Gold Medal Olympic swimming coach, baby swimming expert and water safety advocate. He has been involved in the swimming industry since 1966. Laurie’s depth of swimming knowledge is unique in international swimming and now swimming teachers around the world can gain access to his proven teaching methods.


Aquababies Global – PABA Global

Aquababies Global – PABA Overview

Aquababies Global is a successful Premium International Franchise Chain specialising in babies, toddlers and new family pool concepts. Aquababies is trading in 12 countries which demonstrates the success or our researched technique. Our model is created not only for the benefit of the parent & child but also based on a rolling business model to help companies to evolve. Running an elite program requires well-trained staff that are on the “same page.” Providing comprehensive teachers packs with lessons that shape their creative leadership, will help your business to operate on a rolling busines.

The world’s first aqua aerobic workout for parents with their babies.  This is a 30 minute aqua-based workout program for parents and babies. It is designed to improve parents’ fitness and to introduce babies to the water with sensory and fun techniques  The program is comprised of a series of moderately paced, low impact and fat-burning aqua aerobic exercises for the parents that integrate with elements of the tried and tested Aquababies swimming program.

Progressive courses

PABA is a rolling business model whereby there are several PABA Fit classes designed to structured fun effective aerobic classes choreo-graphed to wonderful CD’s.

PABA Fit x 3, Bollywood, Swimba (Latin), Western, Ballet Bar, R&B & House.

Also a PABA overview for your viewing.

PABA Global is one of the many new concepts of Aquababies Global, and can be found under additional programs,

Contact Global Manager, Rachel on


Australian Swim Schools Association (ASSA) is proud to have Vorgee as its Preferred Supplier of swim goggles and accessories.  In partnering with Vorgee, ASSA took into account the following:

  • Vorgee is Australian owned and managed.
  • Their focus is to offer you, your staff and your business a broad range of swim goggles, swim caps and swim training equipment covering most categories and price points along with helpful and understanding service.
  • Style and quality are underlying features of all their products.
  • Ample stock is on hand to order as your require.
  • All orders are appreciated no matter how small or large.
  • Good margins.
  • Fast, reliable and efficient service.
  • In addition to their retain product range they also offer an efficient Club, Swim School, Centre Logo or Event Swim Cap, and Club Swimwear service.
  • High quality Australian Made Chlorine Resistant Swimwear and Rash Shirts (including Instructor) are also available, as well as High Performance Race Swim Suits and Nixs.
  • Special deals and promotions also available on request.

Vorgee Logo New Immerse Yourself

QUADRO Australia

Australian Swim Schools Association (ASSA) is proud to have QUADRO Australia as its Preferred Supplier of Learn to Swim Platforms & Teaching Aids.

QUADRO Australia are the exclusive supplier of QUADRO Aqua, providing Learn To Swim Platforms & Teaching Aids to Swim Schools, Aquatic Facilities & Home Pools.


  1. Made in Germany – high quality, UV Stabilised
  2. Bright and colourful
  3. Easy to assemble
  4. Easy to expand & adapt to individual needs
  5. Easy to place into & remove from water
  6. Safe & child friendly
  7. Safely used in chlorine pools
  8. Over 40 models to choose from!
  9. Cheap shipping & great value for money
  10. Used worldwide for over 35 years!

Creative Curiosity

Creative Curiosity

We are a full service design and web development studio working with branding, small to large websites and online media.

We’re not just great at graphic design, we also build websites. And not just websites, we build complex online systems, we offer hosting & premium exchange email, and we know all the ins and outs to e-commerce online. The online domain can be a bit of a minefield, so one thing we love is making the difficult simple, and making sure you understand exactly what’s going on in your online world. Talk to us about your website & online strategy today.

Creative Curiosity, Australian Swim School Association