ASSA promotes learning to swim on a Global basis, with a Local impact. We provide Member Swim Schools with products, services and professional development opportunities to significantly enhance their business operations. We believe that Learning to Swim should be accessible to everyone, and the life-long health, safety, fun and fitness benefits of swimming are essential for all.
The National Peak Industry Body for Swim School Businesses
Created by Swim Schools, for Swim Schools
The Australian Swim Schools Association Ltd (ASSA) is a not for profit organisation that aims to enhance the learn to swim and water safety industry, through its network of Member Swim Schools. ASSA is uniquely, solely focused on Swim Schools and is the only body in Australia with a Constitution where Swim Schools are the voting members.
Leadership through Inspiration, Advocacy & Service
meet our amazing team
The Faces Behind our Association
We Couldn’t Do It Without Them
filter by selection
Previously a swimming and triathlon coach, Reece took over his family’s company in 2004, at that point a single swim school in Burleigh Heads. Using this facility as a launch pad, over the next 12 years the business expanded under his direction to where it is today. Reece has a Graduate Certificate in Business Administration from Griffith University to augment his industry knowledge. Reece’s family involvement in the Aquatic Industry spans three generations, and with that comes an immense ingrained knowledge of how to operate aquatic based leisure facilities. Reece was appointed President of ASSA in November 2023 after serving on the board as Vice President since the inception of the Association in 2016.
Wayne was the ASSA President from 2017 to 2023 and is the Chairman of the International Swim Schools Association (ISSA). Formerly the CEO and Chairman of Paul Sadler Swimland (PSS) with locations in Australia, Vietnam, and Canada, he now owns several Swimland franchises. Wayne’s career spans diverse sectors, including engineering, education, retail, and sports administration. He has worked as a high school teacher, department head, human resources manager, and education manager, in addition to managing the Victorian Basketball Association.
Throughout his life, Wayne has been an avid sports enthusiast, engaging in basketball, Australian Rules football, cricket, softball, track, squash, and scuba diving. Although his high school swimming career was unremarkable, golf has become his current obsession. He has actively sought out golfing nirvana worldwide, before the disruptions caused by the COVID-19 pandemic. With over 20 years of experience in the Learn to Swim industry, Wayne’s leadership in ASSA and ISSA demonstrates his commitment to the swim school community.
As General Manager of Operations at Aligned Leisure, Simon oversees the company’s operations and leads the development of operational systems and plans.
Simon has more than 18 years of leisure management experience with a demonstrated talent for successfully navigating the complexities of transitioning new contracts whilst improving operational and business performance, most recently Simon lead and managed the successful opening of the $70m Bay Pavilions Leisure and Arts Precinct in Batemans Bay.
Simon is a highly committed and energetic professional, who is passionate about shaping the future of the leisure industry. Known for his ability to build high performance teams and drive team culture, Simon’s visible leadership and hands-on approach has consistently seen the delivery of superior team and business results throughout his career.
Bill has dedicated his career to advancing swimming development and water safety for over three decades. His journey commenced in 1986 when his parents founded C-Me Swim School in Cairns, a family legacy that instilled in him a profound commitment to the aquatic industry.
Bill’s professional journey reached across borders to the United States and the United Kingdom, honing his expertise in swimming. He served as the Head Coach/ Swimming Development Manager for Harrogate Borough Council for 7 years, where his contributions were instrumental in propelling swimmers onto national podiums. During this time, Bill had the privilege of working on British Swimming world-class programs, further solidifying his reputation as a leader in the field.
In 2009, Bill founded Will Swim and Tri Coaching. Under his guidance, athletes achieved remarkable success, earning coveted spots at various World Championship events, while simultaneously establishing learn-to-swim programs in the regional towns of Port Douglas and Julatten.
In 2018, Bill, along with his wife Simone, assumed ownership of the family swim school, expanding its reach to three locations. Their shared vision extended beyond swimming, as they introduced additional programs focusing on education and neurodiversity. This expansion underscored Bill’s commitment to fostering inclusivity and holistic development within the community.
Sue Mayo is a learn to swim consultant and facilitator with over 40 years’ experience in aquatic education, recently completing a bachelor of Psychological Science Degree focusing on developmental psychology. Her background in business and teaching is extensive, commencing in 1970 in England, coaching and teaching in Fiji, New Zealand and Australia. She built her own purpose built 25m indoor heated pool in Hamilton New Zealand in 2001.
For 25 years Sue has presented nationally and internationally since 1998 on topics ranging from teaching & coaching of all ages, special needs, business management & development, more recently on trauma free research specifically targeting swimming lessons. Sue served on New Zealand Swim Coaches and Teachers Association Board for 10 years, receiving the Master Teacher Award in 2008 and was on the Board of Water Safety NZ for two years and is currently a Trainer and Assessor for AUSTSWIM.
Sue’s personal learning philosophy is that “The best teachers are the continual students”, and that “Your mind is a parachute. It only works when it is open”.
Shawn started teaching swimming in 1986 and opened his own swim school, Shawn’s Swim School, in 1994 and is a graduate from Melbourne University with a Bachelor of Commerce. As of April 2013, Shawn’s Swim School take 2000 students per week and have 40 staff. He has attended many conferences, both in Australia and overseas, including the WABC conferences in Oaxaca, Mexico, Wellington , New Zealand and Vancouver, Canada. Also, the USSSA conferences in Las Vegas and Hawaii, and the International Swim School Conferences in Fiji. Shawn has been a speaker at WABC conference in Vancouver as well as several conferences around Australia both at national and State Levels. Shawn’s Swim School has won several awards of Excellence as well as the VAIC swim school of the year and the city of Wyndham business of the year.
Mel with her husband Neil, are the driving force behind Aquatics Down Under, and bring together a strong combination of aquatic and management experience.
As Director of Aquatics Down Under Pty Ltd, Mel’s 25 plus years of accumulated knowledge and networking have provided her with extensive experience and contacts within the aquatic industry.
Mel is a highly regarded industry expert, qualified to provide education, guidance and assessment of swimming teachers and course presenters.
Nicky’s leadership capabilities are underscored by her dynamic and results-oriented approach to management. She possesses an innate ability to manage and lead all facets of a business, translating her hands-on experience into a profound understanding of what it takes to foster high-performance cultures within organisations.
Theresa is the Operations Manager of Healthways Recreation and Aquatic Centres in Melbourne.
With a Bachelor of Business, where she graduated with a dux of her class, she started her career in corporate management, finance and marketing roles overseas. In 2002, Theresa moved back to Australia and began working in the family’s health and fitness business. After working throughout her high school and university years as a senior gymnastics coach, her focus naturally became the swim school side of the business and she quickly grew the business and a second aquatic centre was opened.
In 2006 she won Victoria’s Swim School of the Year, and in 2010 she was elected President of Victoria’s Branch of Swim School Owners Association (Victoria’s industry association prior to ASSA). She is a mother of 2 primary school aged children, and is a sitting member of school council, elected in 2019 after coordinating the massive school fair in 2018. She is looking forward to contributing to the Australian swim school industry via ASSA’s board as of 2020.
Always looking for opportunities and innovations to expand business operations, she has overseen Healthways’ growth to two swim school locations, launched a highly successful government approved Children’s Education and Care service at the centre, launched highly successful collaborations with an onsite Karate Club and an onsite Dance School, oversees a fully equipped health and fitness suite of services (gym, group exercise classes, personal training), and collaborates the management of Australia’s longest running Ten Pin Bowling Alley at the centre. Most recently, she has been involved in the complete construction redevelopment of Healthways’ Mont Albert North centre, due for completion in 2021, and is currently studying her Diploma in Early Education and Care.
As the CEO of Carlile Swimming, Jon has a unique set of skills developed in a career which has spanned an eclectic mix of commercial experiences in media, politics, the corporate world and sport. He has commentated elite athletes at the pinnacles of their careers and led teams to deliver great marketing and communications outcomes in complex stakeholder environments.
As the founder of successful media and consulting firm, Hark Attack, Jon was responsible for delivering strategic consulting services and has experience project managing and influencing stakeholders across multiple sectors.